產品開發指南:帶你從商業目標和市場階段切入

以 UX Researcher 角度講述 Mozilla 東南亞產品轉型的案例,透過游擊式訪談、Persona、使用者旅程地圖多種市場研究方法教大家找到發想 Superapp 的新機會點, 最後也分享整個跨國產品開發專案的結論與反思。

5 videos・0h 40m
Language: Mandarin
Videos and infoShow info
Ep1. Mozilla X 東南亞產品開發
Free video
9m 41s
概述課程大綱,並從背景講述 Mozilla 用多種市場研究方式判斷是否該開發產品進入東南亞市場。
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Ep2. 產品轉型的契機7m 10s
面對上線兩年相當成功的產品,該如何判斷要針對既有產品創新或研發新產品,以進行下一階段突破?
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Ep3. Mozilla 產品轉型策略5m 20s
教你透過市場研究找到新的機會點,並進行 Superapp 與瀏覽器結合的概念發想
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Ep4. Mozilla 產品轉型案例驗證14m 59s
當產品確定進行轉型,Ricky 將和我們分享該透過哪些方式進行驗證
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Ep5. 結果與學習3m 25s
分享整個 Mozilla 跨國產品轉型專案的結論與反思,同時無私提供建議給未來想要推行轉型的學員參考。
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What you’ll learn
  • 前往新興市場的使用者研究
  • 針對既有產品要進行轉型,可以怎麼開始
  • 在時間、資源、人力的壓力下思考商業模式轉換

Start learning now

Discover any skillset and the latest trends with sofasoda

Before you start

 

以 UX Researcher 角度講述 Mozilla 東南亞產品轉型的案例,透過游擊式訪談、Persona、使用者旅程地圖多種市場研究方法教大家找到發想 Superapp 的新機會點, 最後也分享整個跨國產品開發專案的結論與反思。

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Ricky Yu

Ricky Yu

UX Strategist and Researcher|WOO Network
About Ricky Yu

曾在 Mozilla 擔任高級使用者研究員和在設計顧問公司 PEBBO 擔任產品及服務研究,同時也是全球未來設計組織 (Speculative Futures Taipei) 的台北創辦人,目前在加密貨幣 WOO Network 公司擔任設計策略及研究。從文學到設計的背景,讓他在觀察及體驗設計的角度多了細膩、多元及深度,喜歡透過混合量化、質性及設計探索的研究方法,讓團隊釐清複雜問題的核心,創造更有價值的使用者體驗策略。

What you’ll learn
  • 前往新興市場的使用者研究
  • 針對既有產品要進行轉型,可以怎麼開始
  • 在時間、資源、人力的壓力下思考商業模式轉換

Start learning now

Discover any skillset and the latest trends with sofasoda

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