以 UX Researcher 角度講述 Mozilla 東南亞產品轉型的案例,透過游擊式訪談、Persona、使用者旅程地圖多種市場研究方法教大家找到發想 Superapp 的新機會點, 最後也分享整個跨國產品開發專案的結論與反思。
Discover any skillset and the latest trends with sofasoda
以 UX Researcher 角度講述 Mozilla 東南亞產品轉型的案例,透過游擊式訪談、Persona、使用者旅程地圖多種市場研究方法教大家找到發想 Superapp 的新機會點, 最後也分享整個跨國產品開發專案的結論與反思。
曾在 Mozilla 擔任高級使用者研究員和在設計顧問公司 PEBBO 擔任產品及服務研究,同時也是全球未來設計組織 (Speculative Futures Taipei) 的台北創辦人,目前在加密貨幣 WOO Network 公司擔任設計策略及研究。從文學到設計的背景,讓他在觀察及體驗設計的角度多了細膩、多元及深度,喜歡透過混合量化、質性及設計探索的研究方法,讓團隊釐清複雜問題的核心,創造更有價值的使用者體驗策略。
Discover any skillset and the latest trends with sofasoda
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