找不到爆款商機?教你用 PR 思維帶入評估

講師以過去在任職「生活市集」時的案例-資深業務談到氣炸機客戶,教你用 PR 思維幫助選品成為爆品,增加銷售與品牌力。

4 videos・0h 44m
Language: Mandarin
Videos and infoShow info
Ep1. PR 方式提升銷量
Free video
14m 4s
以過去在任職「生活市集」時,資深業務談到氣炸機客戶為案例,教你用 PR 思維幫助選品成為爆品,增加銷售與品牌力。
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Ep2. PR 思維發掘產品亮點15m 3s
Tony 將在這支影片教你用多種切入找出產品亮點及換位思考的重要,進而提升業績與品牌高度。
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Ep3. 爆款商品 PR 操作10m 34s
實際分析生活市集是如何在一天內賣出 1000 台氣炸鍋,創造爆款商機。
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Ep4. 課程總結4m 47s
鼓勵工作者運用 PR 思維超越職責限制,為品牌加值
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What you’ll learn
  • PR的概念和介紹
  • 如何發掘產品亮點和換位思考的方式,找到適合PR的切入點
  • 生活市集是如何利用PR的方式,在一天內賣出 1000 台氣炸鍋,創造爆款商機

Start learning now

Discover any skillset and the latest trends with sofasoda

Before you start

講師以過去在任職「生活市集」時的案例-資深業務談到氣炸機客戶,教你用 PR 思維幫助選品成為爆品,增加銷售與品牌力。

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Tony Huang

Tony Huang

PR Director | Ex-KUOBROTHERS CORP.
About Tony Huang

2020 年開始的疫情,讓我能充分發揮過往實體通路家樂福的經歷、免稅商店昇恆昌 EC 上線計畫、餐飲集團乾杯轉型、電子商務創業家兄弟與 O2O 的跨國品牌電商喜舖的價值,使我有機會累積新零售的實戰經驗,邁向跨領域與多元產業的全方位「全才」發展,面對未來更多變的市場環境,擁有絕佳的經驗值與競爭力。

我擁有超過 12 年的媒體、PR、行銷、品牌經營再造等實戰經驗、良好媒體關係、社群電商、新創產業,加上零售業、免稅業、餐飲業公關與行銷歷練、上櫃電商公關主管與代理發言人、跨國品牌電商品牌長等經歷。

喜愛學習、閱讀與吸收新知,於今年 6 月創立FB社團「Tony的提升職場力熱血筆記」,致力於提升自身的影響力,並努力影響更多有影響力的人,協助社會新鮮人、職場工作者與公司品牌。

What you’ll learn
  • PR的概念和介紹
  • 如何發掘產品亮點和換位思考的方式,找到適合PR的切入點
  • 生活市集是如何利用PR的方式,在一天內賣出 1000 台氣炸鍋,創造爆款商機

Start learning now

Discover any skillset and the latest trends with sofasoda

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