【 Premium 年費限定】群眾溝通未來式:理解力 x 轉譯力 x 說服力

林大涵將在這堂課程分享他在群募產業所熟用的問題力、轉譯力、說服力,這三個能力可以做到將不同各種領域中「大家不懂的事,用大家聽得懂的語言說清楚」,並且說進心底,進而促成群眾的信任與支持。這堂課想要 Disrupt 的,就是如果你想要顛覆這個世界,就需要說服很多人跟你一起合作,才能改變你想改變的事情。

6 videos・1h 3m
Language: Mandarin
Videos and infoShow info
Ep1. 序章:走向群眾4m 50s
從 2014 年至今,貝殼放大服務了超過 450 個以上的募資案,集資總額超過 33.5 億新台幣的資源,成功讓這些團隊和贊助者可以共同完成他們想完成的事情。這堂課,我們特別邀請到林大涵來和我們講述如何得到群眾的信任與支持?募資產業的心路歷程?以及與多個團隊合作中他歸納出的三大核心能力。
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Ep2. 問出好問題12m 42s
"在群眾募資的過程中,有團隊來找做群眾募資或是協助做整合行銷時,都需要了解對方的需求和合作的目的,把專業且複雜的事情,用簡單的方式說給別人聽。 而第一個核心能力「問題力」——就是透過好的問題,理解合作夥伴的目的,搜集到你可以協助他轉譯的資料,並且讓雙方彼此理解,促成合作的契機。"
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Ep3. 轉譯力:讓問題更被人明瞭18m 38s
我們往往在溝通時出現事實與主觀的認知差異,因此在理解他人需求後,就會進入「轉譯」的階段;轉譯力就是用別人聽懂的話,告訴他不懂的事情。這支影片將會帶大家從一般多人會議等跨部門溝通到對實際募資夥伴提案時,如何上手轉譯事情的五步驟。
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Ep4. 說服力:理性與感性14m 30s
在這單元的課程裡面,林大涵將與大家分享理性說服與感性說服的原則,並分享幾個實際案例佐證說服力技巧,讓你的計畫能成為受眾發自內心期待的解方。
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Ep5. 群眾募資現況與趨勢6m 55s
林大涵將從自身角度分享這幾年來對於募資產業的現況觀察、以及對群眾未來的想像是什麼。
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Ep6. 終章:從群眾開始 Disrupt5m 48s
想要顛覆必須先理解,在跟別人合作前,最重要就是要理解彼此,而理解這個世界也是很重要的。
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What you’ll learn
  • 了解群募產業相關知識
  • 運用問題力,理解提案合作夥伴的目的,搜集所需的資料,促成合作的契機
  • 運用轉譯力,把提案者的想法轉化為受眾好理解的語言
  • 運用說服力,讓你的計劃成為受眾發自內心期待的解方

Start learning now

Discover any skillset and the latest trends with sofasoda

Before you start

什麼是群眾募資?

英文為 Crowdfunding,這幾年不論是國外或台灣都盛行利用這種方式替自己的新想法發起募款,透過募資平台找尋資助者,大家也可以透過平台找到可以贊助的對象。從災難重建、參政競選、創業計畫、個人創作、公益案件等等都可以發起群眾募資,台灣知名的平台有 flyingV、嘖嘖、貝殼放大。

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林大涵 Tahan Lin

林大涵 Tahan Lin

創辦人|貝殼放大
About 林大涵 Tahan Lin

他 #顛覆凡事只能靠自己!透過集結群眾,為有理想的人實現夢想,經手的知名募資案有金萱字體、鮮乳坊、月亮杯、台灣吧、ARRC 前瞻火箭,讓台灣的創意被全世界看見


What you’ll learn
  • 了解群募產業相關知識
  • 運用問題力,理解提案合作夥伴的目的,搜集所需的資料,促成合作的契機
  • 運用轉譯力,把提案者的想法轉化為受眾好理解的語言
  • 運用說服力,讓你的計劃成為受眾發自內心期待的解方

Start learning now

Discover any skillset and the latest trends with sofasoda

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