It is not uncommon that people tend to get nervous, stutter, and their minds go blank when presenting in front of a client. Is there a way to present a proposal, that catches your client's attention, that excites them? In this course you will learn how to present strategically, use bullet points and SEO effectively, analyze pain points to evaluate brand cases, and interact with clients to enhance persuasiveness.
Discover any skillset and the latest trends with sofasoda
1. What is advertising design? What types are there?
Advertising is a communication tool that is used to reach the target audience and to deliver the message of an event, product, or brand promotion from the company or organization to the users and consumers.
There are various types of advertisements, which can be roughly summarized into three categories: print advertisements, products themselves, and paper media such as magazines and newspapers; electronic mass media such as radio and television, and social platforms such as Instagram, YouTube, and online search engines; and physical advertisements such as giveaway ads or window ads.
How do you communicate across departments?
Vanessa Urch Druskat, a professor at the University of New Hampshire's School of Business and Economics, once said, "The success of a team is not just about the team's efforts, but also about how well it works with other departments in the organization. Don't just rely on regular meetings to communicate and report on each other's status. Keep in touch with each other after the meeting and proactively keep up to date with the progress of other departments. Communicate proactively and consistently to prevent problems from occurring.
3. Learn the importance of reporting
Before convincing a customer, you must first convince yourself. When reporting, imagine that you are chatting with a friend. This will bring you closer to the customer and make the whole report go more smoothly. Throughout the presentation, you can keep the tone of your voice smooth, concise, and powerful, which can also drive the atmosphere of the whole meeting room. Or use some rhetorical questions and interact with the team members from time to time, which can make the clients feel more empathy.
Ruck Lai 現為 Fevaworks Solution 藝術總監,已具超過7年廣告業經驗。曾為不同私營品牌及公共機構設計廣告及行銷專案,包括:Swatch、Canon、Facebook、Daikin等。善於為品牌注入破格年輕形象,曾為「清潔龍阿德」擔任創意總監及音樂製作,所製作行銷項目於社交媒體獲大量年輕人喜愛,更成功將之推上國際音樂節演出,其後第二首歌更獲派台,成為首個有派台作品的政府吉祥物。同時,他曾於2017年擔任香港特首選舉曾俊華競選團隊一員,負責不同推廣活動的創意意念,高效捕捉年輕一代的眼球。
Discover any skillset and the latest trends with sofasoda
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