數據大揭秘:從使用者數據找產品優化的決策

帶你釐清數據分析的流程,同步搭配多款基礎與進階的分析工具,在優化過程交錯使用,進而驗證最佳的產品優化方法

4 videos・1h 30m
Language: Mandarin
Videos and infoShow info
Ep1. 數據決定產品優化
Free video
10m 59s
Darren 介紹過去在 OnePlus 利用數據優化任務的過程,從收到用戶反饋,該如何評估是否要做進新功能?一起看他如何透過數據分析以最客觀、精準的方式優化產品。
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Ep2. 數據分析的工具32m 10s
透過邏輯樹梳理脈絡,及使用多種實用的工具(對比、細分、溯源、漏斗、象限),教你開始數據分析
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Ep3. Bitmoji 產品優化案例32m 38s
從 Bitmoji 案例學習如何利用數據流程框架,識別需求、搭建邏輯樹框架、觀測不同數據,實際分析產品後,得到結論並制定後續優化項目,以提高用戶量與留存率。
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Ep4. 課程總結14m 28s
關於數據量級的抉擇、數據分析容易失手的部分,及跨團隊實施數據分析的建議,都能在這堂案例分析中,獲得講師寶貴的職場實戰經驗分享。
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What you’ll learn
  • 了解產品優化的數據分析實驗流程
  • 了解對比、細分和溯源三種常見的數據分析方式
  • 以 OnePlus 手機品牌的產品功能 Bitmoji 為例,了解數據分析框架實際執行狀況

Start learning now

Discover any skillset and the latest trends with sofasoda

Before you start

帶你釐清數據分析的流程,同步搭配多款基礎與進階的分析工具,在優化過程交錯使用,進而驗證最佳的產品優化方法

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Darren Fan

Darren Fan

Product owner | Oppo and OnePlus
About Darren Fan

擁有 8 年 B2B&B2C 經驗的產品人,從 IPC IoT 工程師技術起頭,延續技術優勢轉職 PM,進一步到作為新創與跨國產品經理時,結合商業價值定位產品 7P,Business intelligence 資料分析,並產出 AI+ product;到現階段負責數十人的產品團隊,透過 Vision、Scrum、OKR 定位目標與團隊共識,最大化產品價值,開拓了近十項新產品,並與 Adobe、Spotify、Parsons 等國際企業與學院建立商務合作。


What you’ll learn
  • 了解產品優化的數據分析實驗流程
  • 了解對比、細分和溯源三種常見的數據分析方式
  • 以 OnePlus 手機品牌的產品功能 Bitmoji 為例,了解數據分析框架實際執行狀況

Start learning now

Discover any skillset and the latest trends with sofasoda

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