量化問卷設計:教你從數據做用戶行為分群

從 Whoscall 案例中,Page 講師和大家聊聊使用者分群及問卷設計進而量化的重要性,從整理、歸納指標中,找到有價值的洞見。

4 videos・0h 34m
Language: Mandarin
Videos and infoShow info
Ep1. 量化問卷設計:從數據做用戶行為分群
Free video
9m 6s
User segmentation 可以幫助公司了解其用戶群體,透過分群的方式替公司找到價值最高的使用者族群,一起看看 Page 和團隊是如何應用的吧!
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Ep2. 量化問卷設計:Whoscall 分群案例(問卷架構) 11m 24s
在決定問卷架構及計算樣本數量的兩階段, Page 提出 3 個不同的問卷架構,並且針對每個架構去進行細節討論、定義目的性及確認問卷準確度。
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Ep3. 量化問卷設計:Whoscall 分群案例(問卷資料分析) 11m 16s
收到了一堆問卷資料,要如何整理、歸納,從中找到有價值的洞見,就會依靠交叉分析的技能,進而得到使用者分群。Page 透過實作,帶大家經歷各階段的問卷分析流程。
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Ep4. 量化問卷設計:回顧與總結2m 39s
行為數據就是使用者在跟你對話的語言,針對不同分群,我們可以如何提供他們更好的服務,以及如何對公司商業目標產生貢獻,才是後續最重要的終極目標。
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What you’ll learn
  • 量化問卷架構設計的方法
  • 用戶分群方法的使用選擇
  • NPS、CSAT、SUS 的基本介紹
  • 利用交叉分析、三角測量法等分析方式,進行問卷資料的分析和整理
  • 以 whoscall 的案例為例,利用量化問卷的方式進行用戶分群的實際過程

Start learning now

Discover any skillset and the latest trends with sofasoda

Before you start

從 Whoscall 案例中,Page 講師和大家聊聊使用者分群及問卷設計進而量化的重要性,從整理、歸納指標中,找到有價值的洞見。

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Page Chang

Page Chang

Design Manager | Ex-Gogolook
About Page Chang

10 年以上的產品設計經驗,曾任職於 Gogolook,、AJA Creative、KKBOX 等公司,my hashtags: #DesignThinker #DesignManagement

What you’ll learn
  • 量化問卷架構設計的方法
  • 用戶分群方法的使用選擇
  • NPS、CSAT、SUS 的基本介紹
  • 利用交叉分析、三角測量法等分析方式,進行問卷資料的分析和整理
  • 以 whoscall 的案例為例,利用量化問卷的方式進行用戶分群的實際過程

Start learning now

Discover any skillset and the latest trends with sofasoda

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