寫提案沒靈感?用對工具,老闆、客戶都買單

一個好的提案,就是要來解決企業問題、達成期望目標!廣告媒體代理商多年經驗的 Warren 帶大家搞懂產品優勢、消費者洞察及溝通主軸,進而產出人人買單的提案

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寫提案沒靈感?用對工具,老闆、客戶都買單 12m 23s
一個好的提案,就是要來解決企業問題、達成期望目標!廣告媒體代理商多年經驗的 Warren 帶大家搞懂產品優勢、消費者洞察及溝通主軸,進而產出人人買單的提案
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What you’ll learn
  • 怎麼衡量什麼是成功的提案
  • 如何創造好的提案策略? 溝通主軸方程式的三元素
  • 使用溝通主軸方程式的優點和特色

Start learning now

Discover any skillset and the latest trends with sofasoda

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一個好的提案,就是要來解決企業問題、達成期望目標!廣告媒體代理商多年經驗的 Warren 帶大家搞懂產品優勢、消費者洞察及溝通主軸,進而產出人人買單的提案

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Warren Chang

Warren Chang

Vice President of Digital Transformation|CloudAD
About Warren Chang

曾服務 McDonald's、Johnnie Walker、Shopify 等國內外知名品牌,擁有廣告代理商、數位行銷代理商、數位媒體代理商三大經驗。擅長以成效為起始,結合創意思維,完成品牌的目標,從策略源頭到行銷溝通,每個環節皆緊扣彼此,創造全方位的解決方案。
產業經驗多元,包含電子商務、速食產業、保險銀行、寵物健康、消費食品、汽車產業等。

What you’ll learn
  • 怎麼衡量什麼是成功的提案
  • 如何創造好的提案策略? 溝通主軸方程式的三元素
  • 使用溝通主軸方程式的優點和特色

Start learning now

Discover any skillset and the latest trends with sofasoda

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