以國際知名美妝品牌年度比稿案為此案例分析的例子,從接下客戶 Brief、溝通主軸發展到媒體計畫擬定,該如何定調消費者痛點,用提案讓客戶買單?希望學員透過這堂課,在日常提案能增加靈感,提升提案的戰力
Discover any skillset and the latest trends with sofasoda
以國際知名美妝品牌年度比稿案為此案例分析的例子,從接下客戶 Brief、溝通主軸發展到媒體計畫擬定,該如何定調消費者痛點,用提案讓客戶買單?希望學員透過這堂課,在日常提案能增加靈感,提升提案的戰力
剛好不太會提案,老師完整的提案架構解決我的困擾,也順利獲得主管認可
曾服務 McDonald's、Johnnie Walker、Shopify 等國內外知名品牌,擁有廣告代理商、數位行銷代理商、數位媒體代理商三大經驗。擅長以成效為起始,結合創意思維,完成品牌的目標,從策略源頭到行銷溝通,每個環節皆緊扣彼此,創造全方位的解決方案。
產業經驗多元,包含電子商務、速食產業、保險銀行、寵物健康、消費食品、汽車產業等。
Discover any skillset and the latest trends with sofasoda
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