活躍用戶無顯著成長?教你市場開拓 3 攻略

Alex 將在這堂課跟大家介紹 BAND - 一款海外社群 App 導入台灣的產品案例,透過商業價值畫布、使用者洞察推導出產品的市場定位,進而找到正確的使用者,並搭建起「共感社群」去做市場的開拓。

5 videos・0h 33m
Language: Mandarin
Videos and infoShow info
Ep1. BAND 在台開拓市場案例
Free video
5m 7s
跟大家介紹 Camp Mobile 背景及 BAND 產品的基本功能及當初在台灣市場的營運狀況。
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Ep2. 尋找 BAND 市場定位 6m 44s
透過商業價值畫布方法論來了解產品的市場定位,以及身為 B2C 產品負責人該如何了解使用者?
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Ep3. 探索市場與使用者洞察 12m 46s
如何在市場上做實驗?如何收集使用者數據?進而洞察使用者,找到市場立足點。
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Ep4. 投入資源開拓市場 6m 31s
有了共感社群的基礎,假設有更多資源能加碼開拓市場,又能怎麼做?
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Ep5. B2C 新興市場開拓建議 2m 7s
B2C 新興市場開拓,能直球面對使用者就是最大關鍵,掌握使用者動態進而想辦法把他們留住,才有辦法找到正確的市場利基點。
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What you’ll learn
  • 了解海外社群App 如何進入新興市場
  • 了解服務的市場定位以及競品
  • 透過實驗找到使用者的真實需求
  • 扣緊使用者洞察、善用多元資源

Start learning now

Discover any skillset and the latest trends with sofasoda

Before you start

Alex 將在這堂課跟大家介紹 BAND - 一款海外社群 App 導入台灣的產品案例,透過商業價值畫布、使用者洞察推導出產品的市場定位,進而找到正確的使用者,並搭建起「共感社群」去做市場的開拓。

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Alex Cheng

Alex Cheng

General Manager|Ex-honestbee, Ex-Paktor
About Alex Cheng

知名外商新創生態系顧問。
從 2007 年起在台灣、韓國、日本、新加坡的網路新創累積耕耘,歷經各種階段的生死掙扎、成長困境、管理難題、道德議題、數位轉型等等。目前為成長思維的專業管理顧問。

What you’ll learn
  • 了解海外社群App 如何進入新興市場
  • 了解服務的市場定位以及競品
  • 透過實驗找到使用者的真實需求
  • 扣緊使用者洞察、善用多元資源

Start learning now

Discover any skillset and the latest trends with sofasoda

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