使用者需求不斷改變?學商品發展的因應策略

疫情衝擊下,消費者與業者需求都未被滿足,mrhost 看準商機用免費網站搭配社群軟體做出居家檢疫旅宿預訂的新平台,一起看看它們是如何因應使用者發展商品策略吧!

4 videos・0h 23m
Language: Mandarin
Videos and infoShow info
Ep1. 疫情後消費者行為變化
Free video
3m 55s
這堂課的主要課題是:當你發現使用者行為改變,同時外在環境變化大,該如何發展商品策略?講師以「居家檢疫住所」作為本課程的案例。
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Ep2. 從使用者需求發展商品策略 8m 56s
當消費者與業者需求都未被滿足,mrhost 看準商機用免費網站搭配社群軟體做出居家檢疫旅宿預訂的新平台。
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Ep3. 使用者行為變化及因應策略 6m 39s
當使用者行為再次改變,mrhost 透過瞭解消費者與業者的需求來制定商品的因應策略。
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Ep4. 回顧與反思 3m 35s
重點 Recap:從新聞及社群看見消費者行為改變,進而擬出平台交易策略,由外而內以使用者主導
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What you’ll learn
  • 如何觀察疫情後消費者行為變化
  • 學習探索使用者需求及發展商品策略
  • 當使用者行為不斷改變時,要採取的因應策略
Who this is for
  • 電商行銷人員
  • 市場開發人員
  • 產品開發人員

Start learning now

Discover any skillset and the latest trends with sofasoda

Before you start

疫情衝擊下,消費者與業者需求都未被滿足,mrhost 看準商機用免費網站搭配社群軟體做出居家檢疫旅宿預訂的新平台,一起看看它們是如何因應使用者發展商品策略吧!

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Chean Wu

Chean Wu

COO & Co-founder | mrhost
About Chean Wu

熱愛打磨產品的創業家,擅長從變動的市場中發掘商機,在疫情期間整合超過200間台灣旅宿業者進行產品轉型。專長為帶領團隊進行產品開發,管理與培養OTA產業人才。

What you’ll learn
  • 如何觀察疫情後消費者行為變化
  • 學習探索使用者需求及發展商品策略
  • 當使用者行為不斷改變時,要採取的因應策略

Start learning now

Discover any skillset and the latest trends with sofasoda

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