競品過多求生存?看交友軟體的市場溝通策略

從「市場溝通」角度看新加坡交友軟體 Paktor 如何逆襲台灣市場

4 videos・0h 33m
Language: Mandarin
Videos and infoShow info
Ep1. 瞭解市場現況 9m 16s
教你如何幫助自家產品在新興市場找到市場定位,並帶入講師自製的商業價值畫布理論評估
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Ep2. 蒐集競品資訊 7m 33s
觀察競品的溝通管道及關鍵訊息去做整理,進而發現 Paktor 在市場上的進步空間,進而研擬改進的對策
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Ep3. 發展關鍵訊息 11m 17s
概述發展關鍵訊息需要思考的事項,該如何從用戶回饋發展關鍵訊息的市場溝通策略,以及在預算有限的狀況下如何操作?
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Ep4. 結語與建議 5m 29s
當產品與競品差異不大時,從市場溝通開始改變,並透過預算重新分配,讓宣傳效果倍增。
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What you’ll learn
  • 如何在 B2C 的飽和市場找出市場突破口
  • 如何從競品學習市場拓展脈絡
  • 如何扣緊關鍵訊息,發展市場溝通策略

Start learning now

Discover any skillset and the latest trends with sofasoda

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從「市場溝通」角度看新加坡交友軟體 Paktor 如何逆襲台灣市場

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Alex Cheng

Alex Cheng

General Manager|Ex-honestbee, Ex-Paktor
About Alex Cheng

知名外商新創生態系顧問。
從 2007 年起在台灣、韓國、日本、新加坡的網路新創累積耕耘,歷經各種階段的生死掙扎、成長困境、管理難題、道德議題、數位轉型等等。目前為成長思維的專業管理顧問。

What you’ll learn
  • 如何在 B2C 的飽和市場找出市場突破口
  • 如何從競品學習市場拓展脈絡
  • 如何扣緊關鍵訊息,發展市場溝通策略

Start learning now

Discover any skillset and the latest trends with sofasoda

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