怎樣定價不虧錢?教你電商必會的定價策略

定價是銷售的根本,在講求 O2O、OMO、新零售的時代各通路抽成有所不同,今天這堂課將用故事性方式,教給你最基礎的定價邏輯。

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Language: Mandarin
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怎樣定價不虧錢?教你電商必會的定價策略16m 50s
定價是銷售的根本,在講求 O2O、OMO、新零售的時代各通路抽成有所不同,今天這堂課將用故事性方式,教給你最基礎的定價邏輯。
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What you’ll learn
  • 了解產品基礎定價策略與邏輯
  • 了解固定成本、變動成本、目標收益與損益平衡

Start learning now

Discover any skillset and the latest trends with sofasoda

Before you start

定價是銷售的根本,在講求 O2O、OMO、新零售的時代各通路抽成有所不同,今天這堂課將用故事性方式,教給你最基礎的定價邏輯。

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Sean Jheng

Sean Jheng

Project Manager | Ex-Taobao
About Sean Jheng

10 年台灣、中國大陸、香港工作經驗,曾服務於 Yahoo!奇摩、淘寶網、Shopback 等國內外知名平台。產業橫跨網路媒體、數位行銷、電商營運,目前自行創業,代理海外優質品牌進來台灣,並在各大電商平台和百貨公司販售。
跨地區、跨產業、跨規模的工作經歷伴隨許多挑戰,喜歡與團隊一起找到解決方案時的成就感,也熱愛與朋友討論職場上各種酸甜苦辣。

What you’ll learn
  • 了解產品基礎定價策略與邏輯
  • 了解固定成本、變動成本、目標收益與損益平衡

Start learning now

Discover any skillset and the latest trends with sofasoda

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