定價策略要分階段?「淘寶心選」案例分析

定價學問非常多,必須先釐清成本、競爭者、品牌值多少錢。本課程主要以淘寶心選舉例說明,說明不同業務階段的制價邏輯

4 videos・1h 15m
Language: Mandarin
Videos and infoShow info
Ep1. 小米、網易、 MUJI 定價 10m 22s
定價學問非常多,必須先釐清成本、競爭者、品牌值多少錢。本章節舉三個品牌為例,說明同屬性但不同價格的制價邏輯
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Ep2. 淘寶心選定價策略解析 51m 7s
淘寶心選從業務初期到成熟期,共有三階段定價策略,本章節 Sean 教大家釐清各階段目標,並針對商品做分級標籤,評估成效
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Ep3. IP 聯名跨域獲取新用戶 9m 21s
IP 聯名有利有弊,可以帶來聲量加乘、獲取新客及服務既有客戶等等好處,除此之外,品牌做這件事,還有什麼焦慮點或利益點嗎?操作 IP 聯名成效該如何評估呢?
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Ep4. 定價課回顧與建議 4m 22s
定價三階段課程回覆,Sean 更以個人經驗回應制訂價格時,常常遇到的問題
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What you’ll learn
  • 了解三個品牌定價的案例
  • 淘寶心選定價策略解析
  • 學習如何用 IP 聯名跨域獲取新用戶

Start learning now

Discover any skillset and the latest trends with sofasoda

Before you start

定價學問非常多,必須先釐清成本、競爭者、品牌值多少錢。本課程主要以淘寶心選舉例說明,說明不同業務階段的制價邏輯

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Sean Jheng

Sean Jheng

Project Manager | Ex-Taobao
About Sean Jheng

10 年台灣、中國大陸、香港工作經驗,曾服務於 Yahoo!奇摩、淘寶網、Shopback 等國內外知名平台。產業橫跨網路媒體、數位行銷、電商營運,目前自行創業,代理海外優質品牌進來台灣,並在各大電商平台和百貨公司販售。
跨地區、跨產業、跨規模的工作經歷伴隨許多挑戰,喜歡與團隊一起找到解決方案時的成就感,也熱愛與朋友討論職場上各種酸甜苦辣。

What you’ll learn
  • 了解三個品牌定價的案例
  • 淘寶心選定價策略解析
  • 學習如何用 IP 聯名跨域獲取新用戶

Start learning now

Discover any skillset and the latest trends with sofasoda

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Business Models Inc.方略 - 合夥人&創意總監・Diane Shen、設計主管・Min Chi

辨別商業模式:從商業價值畫布尋找市場定位

知名新創 - 顧問 · Alex Cheng

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