Advertising from 0 to 1! Marketing Creative Starter
Have you ever noticed bus ads, outdoor ads, as well as online ads and merchandise ads around you? Online ads have become increasingly popular in recent years, covering more age groups and even more creative than traditional TVCs. But do you know how these creative ads were born? There are many aspects to creating an ad, including the audience, brand image, marketing strategy, brand positioning, etc. This session will cover how to think creatively and how the whole does the creation process works.
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What you’ll learn
- Worked for major brands and the public sector, and was taught by practical experience
- Cross-discipline campaign planning, using different effects of creativity
- Integrate different popular elements into creative ideas to accelerate marketing buzz
Who this is for
- New employees who are involved in marketing and are responsible for coordinating and communicating with advertising agencies
- Newcomers who are interested in joining the advertising industry but have no idea about the creation or production process
- A versatile employee who plans and produces advertisements for the company
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Discover any skillset and the latest trends with sofasoda
Before you start
1. What is the concept of marketing creativity? What are the characteristics of marketing creativity?
A marketing idea is a three-step marketing plan that is thought through, summarized, and executed by Marketing. The purpose of planning is to ensure that a company can capture the attention of consumers, thereby increasing sales. In a fast-moving market, effective marketing creative can bring unexpected results to a company, making customers more aware of the company's business, increasing brand exposure, and boosting sales. Marketing creativity is characterized by fast results and low investment, with the help of the Internet, traditional media, and word-of-mouth publicity to achieve the best results.
2. What is a creative idea and how to come up with one?
Creativity means to think out of the established framework and rethink the existing concepts to create new works. Creative ideas are like infectious diseases. They make your copy more interesting and readily appealing to your target audience, thus promoting brand conversion and communication. "Creativity" is an abstract term, and some people even get creative ideas through different forms such as reading, insights, experiences, travel, movies, books, life, etc.
3. What is an advertising proposal? What is necessary?
An "advertising proposal" is a written report that addresses the client's requirements through visual and auditory aids, in which different advertising and communication methods are used. It is the most common method of communication between the company and the client. The company presents the proposal to the client in a lively manner to address the client's needs and to win the client's approval and appreciation.If you don't understand something in the proposal, you should ask the client immediately so as not to cause unnecessary misunderstanding.
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Ruck Lai
藝術總監 | Fevaworks SolutionAbout Ruck Lai
Ruck Lai 現為 Fevaworks Solution 藝術總監，已具超過7年廣告業經驗。曾為不同私營品牌及公共機構設計廣告及行銷專案，包括：Swatch、Canon、Facebook、Daikin等。善於為品牌注入破格年輕形象，曾為「清潔龍阿德」擔任創意總監及音樂製作，所製作行銷項目於社交媒體獲大量年輕人喜愛，更成功將之推上國際音樂節演出，其後第二首歌更獲派台，成為首個有派台作品的政府吉祥物。同時，他曾於2017年擔任香港特首選舉曾俊華競選團隊一員，負責不同推廣活動的創意意念，高效捕捉年輕一代的眼球。
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What you’ll learn
- Worked for major brands and the public sector, and was taught by practical experience
- Cross-discipline campaign planning, using different effects of creativity
- Integrate different popular elements into creative ideas to accelerate marketing buzz
Start learning now
Discover any skillset and the latest trends with sofasoda
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