菜鳥 PM 首戰：教你搞定利害關係人管理
產品經理需了解各部門需求並建立關係，才能使專案順利運行。Annie 從「利害關係人經營」作為 PM 突破重圍的第一步，帶你一次搞定互動及需求。
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What you’ll learn
- 了解在PM的角色中，利害關係人會有哪一些
- 學習如何和利益關係人建立關係的方法
- 學習如何管理利益關係人的需求
Who this is for
- 剛成為產品經理的人
- 工作中會接觸到多部門利害關係人的人
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Before you start
產品經理工作範疇？
產品經理負責產品規劃與管理，能深度理解使用者需求，並分析產品數據，最重要的是，他是其他利害關係人（Stakeholder）之間的溝通者，確保團隊往對的方向前進。
利害關係人是什麼？
產品團隊裡的利害關係人，指的是和產品開發或營運有關係的人，他們的決策都可能造成舉足輕重的影響，在專案、產品管理中，其實都和人脫不了關係。
利害關係人管理可大致分成四類：
- 高利益、高權利：保持密切接觸並積極發揮影響力
- 高利益、低權利：讓他們保持樂觀狀態，隨時更新卻不過度打擾
- 低利益、高權利：保持平等協商的態度，充分傾聽，讓他們成為關鍵共鳴者
- 低利益、低權利：讓他們能夠是知悉目前一切事物的
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About Annie Wang
涉獵過廣告、金融、科技業，擁有近六年產品管理、運營的經驗，跨國公司及國際新創的工作歷練，正出海中的內向人。
Other by Annie Wang
What you’ll learn
- 了解在PM的角色中，利害關係人會有哪一些
- 學習如何和利益關係人建立關係的方法
- 學習如何管理利益關係人的需求
Start learning now
Discover any skillset and the latest trends with sofasoda
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