辨別商業模式:從商業價值畫布尋找市場定位

Alex 以自行構思的「商業價值畫布」,從客戶、價值、獲利、體驗四象限,替產品及服務精準定位,完整化商業模式,以利在商業無限賽局中持續運作,且不斷成長!

1 videos・0h 14m
Language: Mandarin
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商業價值畫布:完整打造商業模式
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14m 14s
Alex 以自行構思的「商業價值畫布」,從客戶、價值、獲利、體驗四象限,替產品及服務精準定位,完整化商業模式,以利在商業無限賽局中持續玩下去,且不斷成長!
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What you’ll learn
  • 學習商業價值畫布,知道如何應用在生活上/工作上
  • 知道如何判斷產品/服務在市場上的位置
  • 知道如何定義產品/服務在市場上的價值
Who this is for
  • 想為企業擬定商業策略的人
  • 不希望只會理論,還能在業界實作商業模式的人
  • 想熟悉企業理念、商業經營的人

Start learning now

Discover any skillset and the latest trends with sofasoda

Before you start

 

認識商業模式

商業模式要能讓各部門價值最大化,整合公司運行的內外重要因素,打造具有競爭力的系統,並透過最好的形式滿足客戶需求,達成企業目標並能持續獲利,同時也包括如何擬定組織策略與藉由執行該策略而獲取收益。

什麼是商業價值畫布?

「商業價值畫布」其實是以產品服務為中心的理論,擁有四大象限: 左上角是客戶,右上角價值、右下體驗,左下獲利。

* 客戶 - 滿足需求的對象,定義市場規模
* 價值 - 服務滿足客戶的關鍵決定
* 體驗 - 為了滿足客戶,設計的服務流程、產品介面等等
* 獲利 - 基於客戶應用場景設計的商業模式

為什麼要學商業價值畫布?

現在的商業環境多為「無限賽局」,那我們就要想辦法持續玩下去,而非只追求輸贏。這個理論出現,讓大家可以透過這個 model 去辨別你的商業模式、去了解你的商品在市場上的定位。

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Alex Cheng

Alex Cheng

General Manager|Ex-honestbee, Ex-Paktor
About Alex Cheng

知名外商新創生態系顧問。
從 2007 年起在台灣、韓國、日本、新加坡的網路新創累積耕耘,歷經各種階段的生死掙扎、成長困境、管理難題、道德議題、數位轉型等等。目前為成長思維的專業管理顧問。

What you’ll learn
  • 學習商業價值畫布,知道如何應用在生活上/工作上
  • 知道如何判斷產品/服務在市場上的位置
  • 知道如何定義產品/服務在市場上的價值

Start learning now

Discover any skillset and the latest trends with sofasoda

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