體驗經濟 x 聊天機器人：從 gamification 創造顧客黏著度
Gosky、Fourdesire 創辦人從過往經驗談到未來趨勢，分析要做數位產品，要怎麼透過遊戲化（gamification）打造「好玩」的使用者體驗，進而發展成體驗經濟；以及使用聊天機器人（chatbot）從數據分析找出消費者行為，建立遊戲機制、增強顧客黏著度。
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What you’ll learn
- 如何從數據庫中找到使用者需求的洞察與關鍵轉化點
- 如何建構遊戲化機制養成使用者習慣
- 如何增加顧客黏著度、創造轉換
Who this is for
- 設計產品、研究消費者輪廓的產品經理、產品設計師、使用者研究員
- 使用聊天機器人做銷售導購的行銷專員、廣告專員
- 期望透過數據更了解消費者行為、增加顧客黏著度的職場工作者
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Before you start
「體驗經濟」是未來趨勢？
隨著個人化時代來臨，每個人的感受更受到重視。那要如何創造需求、讓消費者主動積極參與、而非被動接收訊息？就是透過好玩、有趣的方式吸引消費者參與體驗。
比如去遊樂園玩，消費者買的不是產品或服務，而是刺激好玩的感覺；為了擁有這樣的感覺，即使等再久都是值得的。持續創造這樣的感覺，讓消費者因此買單、就有可能創造商機，形成「體驗經濟」。
什麼是 AI 行銷自動化？
資訊爆炸的情況下，消費者接觸到產品、服務的節點越來越多，那如何掌握精準的潛在顧客、提升留存率，就需要仰賴「行銷自動化工具」節省行銷人的時間。
行銷自動化結合 AI 人工智慧與使用者的行為數據，幫助行銷人做出最佳決策，常見的輔助工具如聊天機器人（chatbot）、客戶關係管理系統（CRM）等。
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陳威帆 Taco Chen
About 陳威帆 Taco Chen
在2012年創辦 Fourdesire，希望透過「玩心設計」開發各種有意義、有目的且能夠「玩」的產品，並為社會帶來積極影響。作品《植物保姆》、《Walkr – 口袋裡的銀河冒險》、《記帳城市》與《記事探險》已超過千萬人次下載，幫助使用者養成好習慣，不僅躍居瑞典、德國、芬蘭、丹麥和俄羅斯等國下載排行榜首位，更獲 Apple App Store 與 Google Play 選為年度最佳應用程式，以及德國紅點設計大獎。
What you’ll learn
- 如何從數據庫中找到使用者需求的洞察與關鍵轉化點
- 如何建構遊戲化機制養成使用者習慣
- 如何增加顧客黏著度、創造轉換
Start learning now
Discover any skillset and the latest trends with sofasoda
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