Persona 人物誌:快時代聚焦用戶需求必學心法

Persona 人物誌從用戶行為與動機出發,幫助跨部門團隊像戴上用戶面具一樣,共同做出最佳產品決策。Yvon 更將打破做研究曠日費時的迷思,教你敏捷產出適合新創團隊的 Persona 心法。

1 videos・0h 11m
Language: Mandarin
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Persona 人物誌:精準定位使用者輪廓
Free video
11m 6s
Persona 人物誌就像是一個同理心地圖,是為了解使用者行為創建而成,能解決跨部門對用戶不一致的想像。跟著 Yvon 學會人物誌的製作步驟,同時破解迷思。
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What you’ll learn
  • Persona 組成四大基本要素
  • Marketing Persona V.S. UX Persona 差異
  • 敏捷快速建立 Persona 四步驟
Who this is for
  • 想做研究,卻沒太多時間的 UX 設計師、研究員
  • 新產品發想階段,需要聚焦用戶想像的創辦者
  • 新創、採用 scrum、agile 敏捷開發的產品團隊成員

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Discover any skillset and the latest trends with sofasoda

Before you start

Persona 人物誌是什麼?

在創新產品開發過程中,Persona 是一種幫助設計師、產品經理、甚至每一位參與產品的團隊,釐清目標族群需求的設計方法。常見的欄位有工作、興趣、行為特徵、動機意圖等等。

它的功用能幫助團隊從使用情境、狀態出發,發揮同理心,避免設計師、開發者本位主義造成的想像偏誤,或是落入片面數據的陷阱,最終做出錯誤產品決策。

人物誌模板照範例填完就好了?

如果是為了引導產品決策而創造 Persona,它最大的任務就是方便辨識關鍵資訊、在每一次溝通都能快速取得。

如果初次使用這套方法,在參考人物誌模板的同時,切記不要被華麗視覺迷惑了,專注思考每一個欄位對你當前的產品問題是否有幫助,再決定要放入哪些資訊到你的版本中。

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Yvon Huang

Yvon Huang

UX Designer|Sketch
About Yvon Huang

在 Sketch 設計軟體擔任 UX 設計師,遠距工作一年多,是團隊唯一在亞洲區的夥伴!主要以非同步文字溝通的方式協作。曾任職於線上程式語言教育平台 Codementor 、音樂串流服務 KKBOX。

What you’ll learn
  • Persona 組成四大基本要素
  • Marketing Persona V.S. UX Persona 差異
  • 敏捷快速建立 Persona 四步驟

Start learning now

Discover any skillset and the latest trends with sofasoda

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Sketch - UX Designer · Yvon Huang

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Gogolook - ex Design Manager · Page Chang

尋找使用者行為趨勢?利用 Foresight Methods 找機會

ShopBack - UX Researcher · Amy Huang

使用者旅程地圖:帶你了解 TA 的痛點

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