用 Agile 精神做 UX Persona:協助團隊快速迭代假設

在 Agile 精神當道、普遍在跑 Scrum 軟體的開發團隊工作,傳統質性研究常被嫌慢難以推行?從 Lean startup 概念延伸,Yvon 將分享如何在公司內導入 Lean UX 設計觀念,幫助團隊在市場出現強力競爭對手時,快速產出新方向 UX persona,應變轉型。

1 videos・0h 38m
Language: Mandarin
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Application of Lean UX on building buyer persona - Yvon Huang | sofasoda38m 42s
Even buyer persona requires fast iteration process, Yvon Huang, UX Design at Sketch, will share the case of how Sketch applied lean UX in the persona building process to align cross functional teams and stay up to date to the changing user behaviors.
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What you’ll learn
  • 了解傳統 Persona 在實務操作上的問題
  • 了解 Lean UX 核心概念及四大步驟
  • 適合採用 Proto persona 的時機與優缺點
Who this is for
  • 在敏捷開發團隊的 PM、UX、UI,或任何關心產品走向的人
  • 產品、品牌轉型,但不清楚目標客群需求的產品品牌主導者
  • 團隊成員對使用者輪廓需求想像不一致,想幫助產品聚焦方向的人

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Discover any skillset and the latest trends with sofasoda

Before you start

Agile、Scrum、敏捷開發是什麼?

Agile 普遍翻譯為敏捷,是精神原則的層級,核心概念可粗略概括為減少浪費、產出迅速、不斷循環、快速學習。

在此原則下的專案管理、開發法有很多種,Scrum 是其中的一種框架,通常會由 Product owner(常見為產品經理)、Scrum master(類似專案經理)、Development team(開發執行團隊)組成,一起遵守固定的產品產出時長,e.g. 為期 2 週的 Sprint 衝刺期。

在 Sprint 一開始透過 Planning meeting 規劃該區間要完成的產品目標,及相對應需要執行的任務。

接著透過更每日站立會議 Stand-up meeting 追蹤任務進度,並快速因應問題做調整。

最終在 Sprint 結束會做一個 Retrospective 討論,回顧此次 Sprint 中的好與壞,一起迭代,讓下次的 Sprint 能跑得更好。

Lean UX 的前世今生

Lean startup 精實創業提倡儘早失敗、獲得越多學習越好,你可能聽過的「小步快跑」、「開發-評估-學習」、「MVP 最小可行性產品」都是其下的概念或執行方法。

Lean UX 提出者便是延伸精實創業的精神,盡量減少傳統 UX 方法論中細節的流程、框架等,一切與最終產出無直接貢獻的浪費。鼓勵進行實驗,交替測試與修正,盡快驗證源自商業假設的設計假設,進而回饋到商業目標上的成功。

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Yvon Huang

Yvon Huang

UX Designer|Sketch
About Yvon Huang

在 Sketch 設計軟體擔任 UX 設計師,遠距工作一年多,是團隊唯一在亞洲區的夥伴!主要以非同步文字溝通的方式協作。曾任職於線上程式語言教育平台 Codementor 、音樂串流服務 KKBOX。

What you’ll learn
  • 了解傳統 Persona 在實務操作上的問題
  • 了解 Lean UX 核心概念及四大步驟
  • 適合採用 Proto persona 的時機與優缺點

Start learning now

Discover any skillset and the latest trends with sofasoda

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搞懂用戶回饋:從 3 種使用者資料搜集法做產品優化

跨產業科技服務商 - UX Designer · Joyce Lin

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