社群經營不難!讓 Makerlab 講師 Castle 教社群小編們從「受眾分析」、「社群人格」及「品牌形象」三點切入,設定社群行銷素材,進而創造共鳴感與粉絲深入互動,建立長遠信任關係。
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社群經營的重點和方向?
首先要釐清「社群」代表什麼?社群互動是否密集?社群貼文應該掌握哪些要素?社群經營策略又是什麼?
接續則是學習社群媒體行銷,建立與粉絲的溝通脈絡,並用社群經營讓品牌具象化,最終成為令粉絲受眾嚮往追隨,又具有親切力的影響力品牌,進入粉絲的生活與日常!
成功的社群行銷案例
台灣可以參考的線上社群行銷品牌案例有全聯 PX Mart、IKEA、Netflix,這些品牌在經營社群時,從理解使用者的受眾分析,到建立社群人格與清晰的品牌形象塑形,也善於追時事熱點,用社群經營完整溝通品牌特質,與粉絲受眾互動。
Taiwan Market Lead, Makerlab 從 2014 年起,自建部落格「黑咖啡聊美劇」撰寫美劇與電影的影評分析,在 2016 年時成為台灣香港最大的美劇介紹部落格,並在 2017 年以社群經營與操作的專長,進入影視產業。目前在新加坡的創意代理商 Makerlab,替全球影視串流領導品牌工作,負責台灣的品牌與社群行銷。
Discover any skillset and the latest trends with sofasoda
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