社群經營圈粉術:學會創造共鳴感

社群經營不難!讓 Makerlab 講師 Castle 教社群小編們從「受眾分析」、「社群人格」及「品牌形象」三點切入,設定社群行銷素材,進而創造共鳴感與粉絲深入互動,建立長遠信任關係。

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Language: Mandarin
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社群經營圈粉術:學會創造共鳴感11m 54s
社群不難!讓 Makerlab 講師 Castle 教你從「受眾分析」、「社群人格」及「品牌形象」三點切入,設定社群素材,進而創造共鳴感與粉絲深入互動,建立長遠信任關係。
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What you’ll learn
  • 社群互動關鍵!了解粉絲產生「共鳴感」
  • 提高影響力與追蹤數,社群行銷的人格設定
  • 品牌形象塑造,經營社群的風格養成
Who this is for
  • 社群經營與行銷的新手初學者
  • 想認識粉絲、分析粉絲的社群經營者
  • 數位轉型中,各行各業社群小編

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Discover any skillset and the latest trends with sofasoda

Before you start

社群經營的重點和方向?

首先要釐清「社群」代表什麼?社群互動是否密集?社群貼文應該掌握哪些要素?社群經營策略又是什麼?

接續則是學習社群媒體行銷,建立與粉絲的溝通脈絡,並用社群經營讓品牌具象化,最終成為令粉絲受眾嚮往追隨,又具有親切力的影響力品牌,進入粉絲的生活與日常!

 

成功的社群行銷案例

台灣可以參考的線上社群行銷品牌案例有全聯 PX Mart、IKEA、Netflix,這些品牌在經營社群時,從理解使用者的受眾分析,到建立社群人格與清晰的品牌形象塑形,也善於追時事熱點,用社群經營完整溝通品牌特質,與粉絲受眾互動。

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顏崇益 Castle Yen

顏崇益 Castle Yen

About 顏崇益 Castle Yen

Taiwan Market Lead, Makerlab 從 2014 年起,自建部落格「黑咖啡聊美劇」撰寫美劇與電影的影評分析,在 2016 年時成為台灣香港最大的美劇介紹部落格,並在 2017 年以社群經營與操作的專長,進入影視產業。目前在新加坡的創意代理商 Makerlab,替全球影視串流領導品牌工作,負責台灣的品牌與社群行銷。


What you’ll learn
  • 社群互動關鍵!了解粉絲產生「共鳴感」
  • 提高影響力與追蹤數,社群行銷的人格設定
  • 品牌形象塑造,經營社群的風格養成

Start learning now

Discover any skillset and the latest trends with sofasoda

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