使用者旅程地圖:帶你了解 TA 的痛點

談談使用者旅程地圖在設計流程中常運用的方法,以及它是如何幫助團隊挖掘到關鍵痛點、甜蜜點來轉化成更好的使用者體驗。

1 videos・0h 17m
Language: Mandarin
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使用者旅程地圖:帶你了解 TA 的痛點17m 46s
談談使用者旅程地圖在設計流程中常運用的方法,以及它是如何幫助團隊挖掘到關鍵痛點、甜蜜點來轉化成更好的使用者體驗。
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What you’ll learn
  • 了解顧客旅程地圖的基本元素
  • 知道在哪個情境底下適合使用顧客旅程地圖
  • 學會打造顧客旅程地圖的三步驟
Who this is for
  • 想知道除了透過訪談,要怎麼從使用者角度思考
  • 搜集了許多使用者回饋,卻不知如何通盤考量產品方向
  • 已挖掘產品需求與痛點,卻無法說服利害關係人投入資源

Start learning now

Discover any skillset and the latest trends with sofasoda

Before you start

談談使用者旅程地圖在設計流程中常運用的方法,以及它是如何幫助團隊挖掘到關鍵痛點、甜蜜點來轉化成更好的使用者體驗。

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Mark Liang

Mark Liang

Design Manager | KKBOX
About Mark Liang

從工程背景到體驗設計以及產品管理,擅長運用跨領域的思維來引導產品功能的推進以及設計價值的展現。

What you’ll learn
  • 了解顧客旅程地圖的基本元素
  • 知道在哪個情境底下適合使用顧客旅程地圖
  • 學會打造顧客旅程地圖的三步驟

Start learning now

Discover any skillset and the latest trends with sofasoda

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