使用者旅程地圖:打造更全面的流程體驗

讓你更認識跨國專案的歷程,並掌握使用者旅程地圖的應用情境,及如何秉持 Lean UX 精神持續驗證想法,幫助團隊將產品推往正確的方向。

4 videos・0h 33m
Language: Mandarin
Videos and infoShow info
Ep1. 探索東南亞的網路機會
Free video
7m 54s
Mark 介紹過去任職於 Mozilla 時,拓展東南亞網路市場的處境及挑戰。
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Ep2. 使用者旅程地圖挖掘需求8m 57s
透過使用者旅程地圖工具及前期研究的方法克服挑戰
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Ep3. 購物體驗到截圖管理程式11m 18s
分享概念雛形、發想、不同驗證方式到後續產品推出的過程
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Ep4. 專案回顧與反思5m 36s
掌握使用者旅程地圖的應用,幫助團隊將產品推往正確的方向
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What you’ll learn
  • 了解做跨國使用者研究的方法
  • 了解怎麼從 User Journey Map 找到用戶關鍵決策點
  • 了解怎麼做產品易用性測試&驗證假設
Who this is for
  • 想要更貼近顧客需求的產品經理
  • 對於產品未來路線圖感到困惑的決策階層
  • 致力於打造美好 UI/UX 體驗的設計師

Start learning now

Discover any skillset and the latest trends with sofasoda

Before you start

What is User Journey Map(使用者旅程地圖)?

 

將使用者與你的產品服務互動過程中的每個環節,包括使用者的行為、想法與情緒「視覺化」的一個方式。 

 

為什麼使用者旅程地圖相當重要?

 

(1)快速讓團隊一起做現況盤點與流程檢視,從使用者的觀點出發。

(2)先全盤的了解整個顧客流程,再去聚焦幾個關鍵的互動行為。

(3)根據關鍵互動,定義不同的用戶需求問題並挖掘其中的機會點。

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Mark Liang

Mark Liang

Design Manager | KKBOX
About Mark Liang

從工程背景到體驗設計以及產品管理,擅長運用跨領域的思維來引導產品功能的推進以及設計價值的展現。

What you’ll learn
  • 了解做跨國使用者研究的方法
  • 了解怎麼從 User Journey Map 找到用戶關鍵決策點
  • 了解怎麼做產品易用性測試&驗證假設

Start learning now

Discover any skillset and the latest trends with sofasoda

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